International Marketing
In a world where digitalisation and globalisation are driving constant change, it is vital to create marketing strategies that are distinctive and relevant. Being able to comprehend and address the marketing challenges of the future will make you a sought-after asset for organisations in the global marketplace.
The programme develops your ability to deal with issues such as digital transformation, global competition, and rapid market changes while providing a broad understanding of international marketing.
In the programme, you will collaborate with organisations to solve real-world challenges while deepening your theoretical knowledge. You will also engage in discussions on how consumers influence each other, the impact of digital media on marketing, and how to optimise export strategies.
The course contents are based on current research and covers topics ranging from consumer behaviour to the globalisation of the economy.
All teaching is conducted in English, and the programme is open to students from all over the world. The international atmosphere contributes to a broader perspective on the issues discussed, enriching your personal and professional development.
Globalisation and international competition is an established part of contemporary business life. Consequently, competence in international marketing is something that most companies require and even in the future. What position you get after graduating from the International Marketing programme will depend on your previous work experience and bachelor studies. Some examples of job positions that you might apply for after graduation include: marketing manager, export manager, export consultant, international account manager.
