International Business

Study international business in Groningen to learn about international markets, cross-cultural management, and innovative business strategies, all essential in today's interconnected world.

What strategies do big global companies use to stay profitable while being eco-friendly? How do cultural perceptions vary, and how can companies address these differences?
In the BSc International Business, you will learn how to tackle these challenges. In Groningen, we bridge the gap between classroom theories and real-world business scenarios. We teach you how to see the big picture. You will:

• explore diverse perspectives from sociology, ethics, marketing, innovation, psychology, economics, politics, and finance.
• dive into real-life projects and case studies from companies.
• develop yourself personally and professionally: in your 3rd year, you can study abroad or choose to do an internship.

Is this programme for you? If you are curious about how cultures and countries shape global business, and you are eager for an international, diverse, and challenging education, then yes!

Why study this programme in Groningen?

• Our programme is interdisciplinary and links theories of management to the reality of international business.
• You explore a wide range of subjects—from finance and ethics to sustainability, sociology, psychology, innovation, marketing, economics, and business history—giving you a complete understanding of global business management.
• Join students from over 50 countries and learn from international teachers. With 40% of our students coming from abroad, you'll experience a truly international classroom.
• In your 3rd year, it is time to either study abroad for one semester at one of over 200 exchange partners in 50 different countries, or take the opportunity to do an internship at an international organization.
• We believe in a soft landing in your 1st year. You will be paired with a student mentor to guide you through your studies and student life.
• The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.